Overseas Buyers Are Purchasing Sight Unseen

More people are buying houses in Florida without setting foot inside the door because they live overseas. And with limited inventory of for-sale homes, they’re forced to become more aggressive. Technology that helps them understand what a home and community feels like can close absent-buyer sales.

Agents handling these purchases can accomplish it by shooting community and neighborhood videos that showcase the area’s lifestyle. They can direct house-hunters to school and demographic information, answer questions about commute time and encouraging clients to use Google Street View to explore a neighborhood from afar.

Agents also need to help buyers feel like they’re actually inside the house, taking advantage of prerecorded video or live streaming video tours and tools like MagicPlan to create accurate floor plans.

Once an overseas buyer settles on a home, digital signature software, phone calls and emails can help agents coordinate and complete the transaction.